Our origins

The GUDEA team has deep expertise in understanding complex information environments, analyzing behavioral patterns, and translating data into actionable insight.

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OUR STORY

Other tools show trends, GUDEA delivers meaning

Every day, thousands of narratives emerge across hundreds of platforms. Some die instantly. Some explode. Some turn into misleading narratives or full-blown PR crises.

Narratives emerge, spread, and escalate in minutes, not weeks - long before teams have the context to respond. Traditional tools surface volume, not meaning, leaving organizations reactive instead of proactive.

GUDEA was created to close that gap.

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OUR TEAM

Real intelligence

GUDEA offers a suite of solutions for rapid detection of emerging narratives and expert interpretation of complex signals.

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Keith Presley
Founder & CEO

Keith Presley is a seasoned leader with 15+ years of experience across national political campaigns and defense, specializing in strategy, operations, and team leadership.

A Naval Reservist and University of Maryland graduate, he brings disciplined execution and strategic clarity to complex, high-pressure initiatives.

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Keith Presley

Jonathan Sperber
Founder & COO

Jonathan is a sales and government-procurement leader with experience delivering multimillion-dollar contracts and building strategic partnerships across business and public sectors. He brings a relationship-driven approach to scaling organizations.

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Jonathan Sperber

James Thomin
Founder & CTO

James Thomin is a technology leader with 20+ years in software development and deep expertise in machine learning and AI. As Chief Technology Officer, he brings rigorous technical insight and thoughtful leadership to building scalable, high-impact systems.

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James Thomin
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We don’t hand you more data, we hand you direction

If you are navigating complex narratives or emerging risks, GUDEA can help. No panic, no stress, just peace of mind.

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NEWS

TechEchelon

Opinion — The Invisible Threat: Why Inorganic Activity on Social Media is a Growing Risk for Public Companies & Their Investors

By Keith Presley

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CAREERS

Join our team

Help GUDEA impact what comes next.

We’re a growing team, and while there are no open roles at the moment, we’re always eager to hear from thoughtful, curious people who believe in our mission.

If you’re interested in joining us down the road, submit your email and tell us a bit about yourself. As new roles open up, we’ll be in touch.

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