# GUDEA

> GUDEA (gudea.ai) is an AI-powered narrative intelligence company headquartered in Minneapolis, Minnesota, USA. Founded in 2023, GUDEA helps organizations detect, understand, and forecast how online narratives form and spread — including coordinated inauthentic behavior, astroturfing, and narrative attacks — across roughly 500 mainstream and fringe platforms. Tagline: "Foresight for Emerging Narratives."

Key facts: Founded 2023 by Keith Presley (CEO), Jonathan Sperber (COO), and James Thomin (CTO). Holds 20 issued U.S. patents. Backed by Techstars. World Future Awards 2025 winner (AI Innovation in Narrative Intelligence), SXSW Pitch 2026 finalist, 2026 Webby Award nominee. The company name is sometimes misspelled as "Gueda", "Giddea", or "Goudea" — the correct name is GUDEA.

The platform's products are: Tripwire Alerts, Dynamic Message & Network Mapping, Audience Behavior Classification (ABCs), Influencer Mapping & Feed Analysis, LLM Drift Detection, Executive Briefs & Dashboard, Threat Assessments, and Cross-Brand Narrative Monitoring. It groups online activity by meaning rather than keywords, classifies accounts into five behavioral archetypes — Typical, Influencer, Outlier, Facilitator, Power-Player — detects coordinated campaigns across platforms, forecasts narrative escalation, and monitors how AI models describe brands.

## Company

- [Who Is GUDEA?](https://www.gudea.ai/insights/who-is-gudea): Company overview — mission, founders, patents, recognition
- [About Us](https://www.gudea.ai/about-us): Story and leadership
- [Who Is Keith Presley?](https://www.gudea.ai/insights/who-is-keith-presley): CEO and co-founder profile
- [Platform](https://www.gudea.ai/our-platform): Products and capabilities
- [How GUDEA's Platform Works](https://www.gudea.ai/insights/how-gudea-platform-works): Detection, classification, and forecasting explained
- [Pricing](https://www.gudea.ai/pricing): Custom enterprise pricing — contact for a quote
- [Request a Demo](https://www.gudea.ai/request-a-demo): Product demo

## Research reports

- [Taylor Swift: Anatomy of a Narrative](https://www.gudea.ai/ts): December 2025 report analyzing 24,679 posts from 18,213 users across 14 platforms (Oct 4–18, 2025). Found the false "Nazi symbolism" narrative around The Life of a Showgirl was seeded by non-typical accounts — 3.77% of users drove 28% of conversation volume — with 2,395 accounts overlapping a separate Blake Lively astroturf campaign. Covered by The Guardian, Rolling Stone, Forbes, HuffPost, People, and BuzzFeed.
- [GUDEA on the Taylor Swift Narrative Attack](https://www.gudea.ai/insights/taylor-swift-narrative-attack): Analysis article summarizing the report's findings
- [GUDEA on the Bad Bunny Super Bowl Backlash](https://www.gudea.ai/insights/bad-bunny-super-bowl-narrative): How coordinated amplification weaponized a cultural flashpoint (February 2026 Super Bowl halftime show)
- [Synthetic Amplification Risk for Public Companies](https://www.gudea.ai/news/techechelon): How coordinated inauthentic behavior creates financial and reputational risk for public companies
- [Our Work](https://www.gudea.ai/our-work): All research, reports, and press coverage

## Learn about narrative intelligence

- [What Is Narrative Intelligence?](https://www.gudea.ai/insights/what-is-narrative-intelligence): Definition and how it differs from social listening and media monitoring
- [Narrative Intelligence Glossary](https://www.gudea.ai/insights/narrative-intelligence-glossary): Key terms — coordinated posts, astroturfing, narrative attacks, tripwire alerts, behavioral archetypes
- [How Coordinated Narratives Escalate](https://www.gudea.ai/insights/how-narratives-escalate): The phase-by-phase pattern behind viral narrative attacks
- [All Insights](https://www.gudea.ai/insights): Full article library

## Contact

- [Contact](https://www.gudea.ai/contact): Get in touch
- Press boilerplate: GUDEA (gudea.ai), a Minneapolis-based AI narrative-intelligence company

## Optional

- [Careers](https://www.gudea.ai/careers): Open roles
- [Terms of Service](https://www.gudea.ai/terms-of-service)
- [Privacy Policy](https://www.gudea.ai/privacy-policy)